The Cost of Packaging Mistakes:

Packaging mistakes rarely stay small. A missed label detail, inaccurate color match, incorrect SKU, or late artwork change can affect production schedules, retailer commitments, marketing timelines, and consumer trust. For brand...

Why Packaging Samples in Retail

According to an

Short Run Packaging: Testing Products

According to the Project Management Institute’s 2023 Pulse of the Profession report,

What Is a Packaging Comp

Bringing a new product to market involves countless decisions, but few are as important as ensuring the packaging looks and performs exactly as intended before production begins. A packaging design may...

Why Beauty Packaging for Advertising

The beauty industry has become one of the most visually competitive sectors in the world, and packaging now plays a defining role in how brands communicate value, identity, and trust. According...

Arm Your Sales Team with

According to research cited by

How CAPS57 Helps Shark Tank

If you’ve ever watched the TV show

Case Study: Creating a Custom

CAPS57 was engaged to support a beverage brand preparing for a rapid market launch. The scope required developing a new “flavor color” from a verbal brief, translating it into approved packaging...

What Is “Dummy” or “Mockup”

Packaging has become a serious commercial lever, not just a production detail.

When Your Packaging Makes It

There are moments in a designer's career that just hit different. Not the client's approval. Not the shelf placement. But the moment you're watching the Super Bowl with everyone else, suddenly...

How CPG Brands Use Packaging

In today’s highly competitive consumer packaged goods (CPG) landscape, projected to

Packaging Mockups: How Brands Visualize

Before a product ever reaches store shelves or e-commerce listings, brands must carefully plan how it will look and feel in the hands of customers. Packaging plays a major role in...