How CAPS57 Helps Shark Tank

If you’ve ever watched the TV show

Case Study: Creating a Custom

CAPS57 was engaged to support a beverage brand preparing for a rapid market launch. The scope required developing a new “flavor color” from a verbal brief, translating it into approved packaging...

What Is “Dummy” or “Mockup”

Packaging has become a serious commercial lever, not just a production detail.

When Your Packaging Makes It

There are moments in a designer's career that just hit different. Not the client's approval. Not the shelf placement. But the moment you're watching the Super Bowl with everyone else, suddenly...

How CPG Brands Use Packaging

In today’s highly competitive consumer packaged goods (CPG) landscape, projected to

Packaging Mockups: How Brands Visualize

Before a product ever reaches store shelves or e-commerce listings, brands must carefully plan how it will look and feel in the hands of customers. Packaging plays a major role in...

The Difference Between a Packaging

When launching a product, packaging plays a vital role in shaping first impressions, communicating brand identity, and influencing purchasing decisions. Before the final packaging reaches store shelves or online marketplaces, however,...

Rubdown Transfers Still “Apply” in

BXP and Caps57 Partner on

CAPS57 Supplies Prototypes for “Makeover

CAPS57 Supplies Prototypes for “Makeover Challenge” CAPS57 supplied color accurate comps for

Case Study: Kids Gum Copy

Caps57 is given many opportunities by high profile and important projects like those proposed by Sunstar Americas GUM brand. The GUM brand’s toothbrush line was going through a makeover using new...

Caps57 featured in Package Design

CAPS57 (Chicago, IL) was recently featured in Package Design Magazine discussing Color Correct Comps, Prototypes and Sales Samples. The advertorial article describes in detail the levels of service provided by CAPS57...