CAPS57 was engaged to support a beverage brand preparing for a rapid market launch. The scope required developing a new “flavor color” from a verbal brief, translating it into approved packaging comps, and scaling production assets. All of this needed to be achieved within a compressed timeline tied to advertising, sell-in, and retail rollout.
The Challenge
The project began with an abstract starting point: a color described verbally, with no physical or visual reference. This color needed to be defined, approved, and consistently applied across multiple outputs, right from initial beauty comps to final hero assets.
At the same time, the team was tasked with producing the following:
- Approved beauty comps for internal and stakeholder alignment
- Hero comps for photography and media
- Hundreds of sale samples for commercial rollout
All of this had to be completed within one month in order to support a two-month path to market.
The Solution
Developing a custom brand color requires both technical precision and close collaboration. CAPS57 worked directly with the client’s creative and marketing teams to translate the verbal brief into a defined, reproducible color standard.
This process involved:
- Iterative color development and refinement
- Cross-functional alignment to ensure the color communicated the intended flavor profile
- Validation across materials and formats to maintain consistency
Once approved, the color became the foundation for all subsequent deliverables.
Execution
With the color established, production moved in parallel across multiple streams. Beauty comps were finalized for approval, while hero comps were developed for photography and media use. Simultaneously, sample sales were produced at scale.
The timeline required disciplined coordination and extended effort across teams. Each output had to meet the same level of accuracy so that what appeared in advertising, sales presentations, and on shelves remained consistent.
A critical dependency throughout the process was the color itself. No downstream work could proceed until it was resolved, making early alignment essential to maintaining momentum.
The Outcome
The client met all key timeline milestones, enabling a successful and timely market launch.
The product went on to become the number one selling beverage in its category, demonstrating the impact of precise execution across both creative and production stages.
Our team ensured that a concept, which started from a verbal description, was translated into a fully realized, market-ready packaging system with consistency at every touchpoint.
At CAPS57, this level of execution is not an exception; it’s the standard. By combining technical precision with disciplined timelines, we help our clients move from concept to market with confidence.