CAPS57 partners with designers for Package Design Magazine’s Makeover Challenge

Posted by April 3rd, 2017

For the second year in a row, CAPS57 offered its color accurate prototyping capabilities for a design competition that was initiated, promoted Casp57 Partners with Package Design Magazineand published by Package Design Magazine (now BXP). Three design agencies were chosen to compete and create concepts including final prototypes for a Choice Organic Tea Package.

CAPS57 worked with the competitors from the initial concept all the way through to the submitted prototype entry. The three agencies relied on CAPS57 to understand their concept, help with structure development and guide them through the color testing stage as well as executing the final prototype. In all cases, CAPS57 delivered and received a great deal of praise and appreciation for their partnership throughout the process.

 

http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201608/index.php#/12

 

http://www.nxtbook.com/nxtbooks/STMG/packagedesign_201607/index.php#/28

CAPS57 Supplies Prototypes for “Makeover Challenge”

Posted by October 30th, 2016

CAPS57 supplied color accurate comps for Package Design Magazines’ 12th Annual “Makeover Challenge”. All of the studios were thrilled with their prototypes and the quick and professional work provided by our team.

Studios Love Our Comps and Prototypes! 

BrandFirst Prototypes

“I just wanted to send you a quick note to let you know that we received the two prototypes and they look AMAZING! A big thank you to you and your team for the quick turnaround and quality of the prototype!”
Brec Morgan
Managing Partner
BrandFirst

 

Galileo Global Branding Group Prototype

“We received the prototypes today. They look FANTASTIC! Thanks for the quick turnaround on this, much appreciated. We will certainly be adding CAPS57 to our vendor list. We look forward to working with you again in the future.”

Craig Minella
Galileo Global Branding Group

 

GElcomm Prototype

“Can you let me know how much it would cost us to get another Telus packaging comp (the green one) from you? We’d like one for our records, as we were really happy with how it turned out.”

Pauline Bojorquez
Account Executive
Gelcomm

 

Porchlight Prototype

“Received the prototypes this morning and they look GREAT! Thanks for working with us to complete by the deadline. Should we need mockups in the future, we will surely reach out.”
Lynnette Pope
Porchlight

Case Study: Kids GUM Toothbrush Sales Samples

Posted by September 30th, 2015

Customer: Sunstar Americas, Inc.

Challenge: Coordinate, print, assemble and deliver new children’s toothbrush sales samples for the US and Canada on a very tight deadline

HowTTYD_GUM_TBThis opportunity was presented to CAPS57 as a very important and high profile project for Sunstar Americas GUM brand. The children’s toothbrush line was going through a makeover using new graphics for licensed characters; Lalaloopsy, How to Train Your Dragon and Power Rangers. What was asked of CAPS57 was to print the new label wraps and redress over 1,100 toothbrushes as well as printing new backer cards and assembling with the provided blisters. The end result was 1100 beautiful toothbrush samples for the GUM sales team.
While this project fit CAPS57’s capabilities perfectly, there were challenges to overcome for a successful end result. The deadline of less than 10 days for the initial shipment was very tight based on the fact that the toothbrushes had to have their existing labels removed and some had to be painted before new graphics could be applied. There was also a model maker involved that molded the blisters and painted some of the toothbrushes. While the intense coordination was going on with the toothbrushes and blisters CAPS57 began the printing process. A full set of graphics from the customer supplied artwork was printed and submitted for approval. As expected, the approval happened quickly as the customer loved what they saw and print production began.Lalaloopsy_GUM_TB

The printing was coordinated to match the receipt of product from the model maker, all being geared towards the deadline for the initial sales meeting. As the labels and backer cards came off the printer, the hand assembly process began and continued simultaneously until all items were complete and accounted for. The sales team received their required toothbrushes in time for the meeting and everyone was ecstatic with the presented samples. The balance of toothbrushes were completed over the next 2 weeks and were also very well received by the sales teams.

This project was successful for many reasons, but one thing stood out over everything else and that was teamwork. Our customer gave us everything we needed, the model maker worked overtime to keep things moving and CAPS57 did what they do best, cranked out the best looking sales samples and delivered on time.

Caps57 featured in Package Design Magazine

Posted by September 15th, 2014

CAPS57 (Chicago, IL) was recently featured in Package Design Magazine discussing Color Correct Comps, Prototypes and Sales Samples. The advertorial article describes in detail the levels of service provided by CAPS57 that allow customers to make the right choice for what their end use is and for their budget. Please click on the link below to read the full advertorial article along with a bold advertisement.

Click here to read about Caps57 in Package Design Magazine